Alex Adam , Deputy Director Strategy & Stewardship , The Rivers Trust Alex works for The River Trust and is the Water Stewardship service, which aims to help business and others work collaboratively to deliver sustainable solutions for water at a catchment scale. He is the UK lead for the Courtauld 2030 commitment for collective action on water and a founding member of the Riverscapes partnership with the Woodland Trust, National Trust and Beavers Trust . Before joining The River Trust`s he worked at WWF -UK and before that spent 14 years at Defra and Natural England working on, amongst other things, in the design and delivery of agri-environment schemes . His early career was spent in marketing and advertising in the IT, Telecoms sector. Alex is member of the Catchment Based Approach (CaBA) national support group, an Alliance for Water Stewardship expert practitioner and member of the BSI technical committee for water management, he is also a Town Councillor. He spends most of his spare time trying to keep his two sons exhausted and occasionally gets the chance to go fly fishing.