Alex joined the PHC Group last year to spearhead the launch of PHC Renewables, who have since become a leading UK distributor of energy efficient and renewable technology. He is an advocate of a whole house approach to system design, with an emphasis on system interoperability to maximise benefits with minimal user interaction. He recognises that for PHC Renewables to continue to lead the way, we need to keep playing our part in both training a highly skilled workforce and acting as an honest advice broker to the public.