Having spent over 7 years working in the automotive industry, Rob had worked in various roles at Jaguar Land Rover, including leading the Product Strategy team that helped deliver the company’s electrification strategy and iPace concept. Realising that demand for EVs was constrained by a lack of flexibility and cost competitiveness in existing ownership methods, Rob founded Onto in 2018, Europe’s largest electric vehicle subscription service and now the largest electric vehicle fleet in the UK.